Building a Foundation for Growth

A successful content strategy isn't a guess; it's a blueprint. My process is built on a clear, phased approach that transforms business goals into an actionable, measurable content plan. I believe in collaboration, data, and transparency every step of the way. Here’s how we’ll build your content strategy together.

The Four Phases

My four phases to transforming briefs into actionable content plans

Phase 2: Analyze & Audit

Taking Stock of Your Current Assets

We look at what you already have with a critical eye. This isn't about judgment; it's about identifying opportunities for improvement, repurposing, and retirement.

Key Activities:

• Comprehensive Content Audit: A quantitative and qualitative analysis of your existing content. We inventory everything and assess its performance against key metrics, including traffic, engagement, and conversions.

• SEO Gap Analysis: Evaluating your current keyword rankings and identifying high-opportunity keywords you should target.

• Channel Assessment: Reviewing the performance of all your content channels (blog, social, email, etc.).

Output: A clear report detailing content strengths, weaknesses, and a list of actionable recommendations.

Phase 1: Discover & Define

This initial phase is all about deep immersion into your business, your targets, and your competitive landscape. We ask the fundamental questions to align on goals and audience.

Key Activities:

• Stakeholder Workshops: In-depth interviews to understand your business objectives, KPIs, and challenges.

• Audience Persona Development: Who are we talking to? We define their pain points, motivations, and content consumption habits.

• Competitive Landscape Analysis: Identifying what others in your space are doing well (and where the gaps are).

• Goal Alignment: Defining what success looks like for you (e.g., brand awareness, lead generation, customer education).

Output: A shared understanding of goals, audience, and market position.

Phase 4: Roadmap & Measure

Creating Your Action Plan

A strategy must be actionable. In this final phase, we translate the blueprint into a clear, prioritized plan for execution, complete with how we'll measure success.

Key Activities:

• Prioritized Content Roadmap: A 6-12 month plan outlining key initiatives, content types, and a high-level publishing schedule.

• KPI & Measurement Framework: Defining the key performance indicators (KPIs) for each goal and how we will track them.

• Tool & Workflow Recommendations: Identifying the right tools (e.g., CMS, analytics, project management) and processes for your team.

• Governance Model: Establishing roles, responsibilities, and workflows for content creation and maintenance.

Output: Your executable Content Strategy Playbook, complete with a prioritized roadmap and measurement plan.

Phase 3: Architect & Plan

Designing the Blueprint

Here, we synthesize everything we've learned to build the core structure of your strategy. This is where we define the "what," "why," and "for whom."

Key Activities:

• Content Pillar & Topic Cluster Model: Designing a strategic architecture that establishes your topical authority and aligns with SEO best practices.

• Brand Voice & Messaging Guide: Defining the tone, style, and key messaging that will make your content unique and consistent.

• Editorial Mission Statement: A guiding principle that ensures every piece of content we create has a purpose.

• Conversion Pathway Mapping: Planning how content will nurture a stranger into a lead and a customer.

Output: The core strategic deliverables: your messaging guide, topic cluster model, and content architecture.

What You'll Receive: The Final Deliverables

Your investment results in a comprehensive, actionable strategy bundle. Typically, this includes:

Content Audit & Gap Analysis Report:

KPI & Measurement Framework:

Defines success metrics (traffic, engagement, conversions, share of voice), providing measurement methodology and tools - it includes reporting cadence and optimization approach.

Strategy Document:

A complete PDF playbook detailing insights, recommendations, and the full plan.

Brand Voice & Messaging Framework

Topic Cluster & Pillar Architecture Map

Prioritized 12-Month Content Roadmap

A detailed review of existing content assets that identifies strengths, weaknesses, redundancies, and opportunities. Benchmark performance against competitors and industry best practices.

Month-by-month content plan tied to business objectives, including campaign themes, formats (blogs, video, social, etc.), and distribution tactics. Balances quick wins with long-term growth initiatives.

Defines the brand’s personality, tone, and language style, and provides messaging pillars and key differentiators, ensuring consistency across all communication channels.

Visual mapping of core themes and subtopics designed to strengthen SEO authority and improve discoverability. It aligns with audience intent across the buyer’s journey.

Ready to Build Your Blueprint?

Your audience is searching for answers. Let's build a content strategy that ensures they find you.